What we stand for

Tap In Tribe is a carefully curated initiative for working women. We are a membership-based network, which has been set up for women professionals, by women professionals, based on conversations with hundreds of women, across India and other markets. There are some common issues and blockers that we can tackle best, together, and with the right enabling environment. We are bringing together amazing mid-career and senior professionals across industries to solve for common challenges, whilst ensuring tangible takeaways and upskilling opportunities.

Radical change, one woman at a time

Tap in Tribe is an initiative by professionals for professionals, set up by industry veterans, with 20 years of professional experience each, across Digital and Media (Amrita Tripathi) and Tech, Media, Telecom, CPG (Preetha Athrey), building out programming based on conversations with women across India and emerging markets.

Amrita Tripathi

Founder

Amrita Tripathi is a 2X startup founder, an award-winning former journalist and published author who is passionate about mental health and women’s rights. Most recently the Head of Content Partnerships for Twitter India, she is also the founder-editor of The Health Collective, which has shared more than 500 stories of mental health, using an India lens. 

A former senior news anchor, Tripathi is also a published author. She has co-authored 4 books on mental health, with psychologists Kamna Chhibber, Meera Haran Alva and Arpita Anand, and the book Life Interrupted: Understanding India’s Suicide Crisis, with psychiatrists Dr Soumitra Pathare and Abhijit Nadkarni, and is the author of 2 novels, Broken News and The Sibius Knot.

Preetha Athrey

Co-Founder

Preetha Athrey is an experienced and seasoned leader, marketer and digital brand strategist who has built and run diverse marketing teams, and social and digital programs from scratch across leading global organisations. With over 20 years of experience in marketing, sales and business development across 20+ markets in Asia Pacific, the Middle East and Africa. She has a proven track record of building successful brands and scaling businesses.


In her last role at Twitter, Preetha served as Director and Head of Global Business Marketing, focusing on building the Twitter APAC. Prior to Twitter, she was at Time Warner, Airtel, Apollo Tyres, India Today, and Radio Mirchi wearing many different hats, including Business Development, Sales, and Marketing.

Join Us

We’re all in.
Invested in our careers, invested in yours. We’re creating something uplifting and upskilling for working women, that is ultimately the power player in your corner.
As much about peer support, mentorship, as it is about resources and a community.

Tap In Tribe: 
It’s a membership, a community, a movement.

Our Awesome Mentors

Register for our upcoming events

Tap In Members get access to hybrid workshops, mixers, networking events, fireside chats and more!